When it comes to online real estate in the US, one site dominates them all- Zillow. It only seemed like a matter of time before they reached Canada and that day has finally come. Zillow began posting Canadian properties on their site and mobile app yesterday.
The Seattle-based company reached an agreement to post more than 50,000 Canadian property listings. They’ve partnered with Century 21, Right at Home Realty, and Re/Max Ultimate Realty. It’s expected that more Canadian real estate companies will partner with them in the future.
Canadian listings are expected to be published in batches, starting with 10,000 properties with more to come in the weeks and months ahead. Just like with American listing on Zillow, Canadian posts will display the listing agent’s name, contact details, and information about the property.
Right now Canadian listings are free, but they will eventually evolve to match the company’s US model, which allows agents to pay to have their details appear next to a listing in order to harvest leads. Previous selling prices of Canadian homes also won’t initially be available, but those will hopefully be added later on.
“In the U.S. in most markets we show the full listing history. Our goal is to show the same information in Canada because consumers find it super useful. Having said that, we will abide by the local customs and laws,” said Errol Samuelson who is Zillow’s Vancouver-based chief industry development officer.
Zillow currently attracts more than 100 million users a year from outside of the US. Samuelson describes Zillow as a “compliment” to popular Canadian real estate sites. Home buyers can search by city, neighborhood, or a specific address. There are also filters for features like numbers of bedrooms and price.